Togglehead Sports will focus on providing digital marketing, content creation, media management and technology solutions focused on the needs of sports organizations, leagues and athletes. The new division intends to increase the visibility, engagement and success of its clients in the sports business. The company will be headed by Mazhar Gadiwala, vice president for sports. He leaves India On Track where he was Head of Customer Success. Aatef Bham, co-founder of Togglehead, continued .
We have been testing with various sports companies over the Job Function Email Database past two years and customer feedback has generally been positive. As a sports lover, I'm thrilled that we've launched this exciting new area with Togglehead Sports. Appointing Mazhar to lead our sports business is critical to our strategy to become the premier sports marketing agency in India. We strive to bring a data-driven approach to sports marketing, combining our digital expertise with a shared passion for sport. We don't want to be just a sports marketing agency; we want to be the best at what we do.” Krish Ramnani, Co-Founder, Togglehead said.
Current sports marketing companies in India are well versed in sports and sports marketing, but very few are using data-driven analytics to build strategy and this is where we come into play. “We look forward to establishing a long-term partnership and playing an important role in the success stories of sports groups across the country.” Gadiwala said, “Coming back to India (from England) was a smart choice given the ever-expanding market and the huge potential of the sports business. The country's sporting future looks extremely promising and Togglehead Sports is excited to play a part in creating it. We are seeing demand for unique, customized marketing solutions in the Indian sports business. The growing market coupled with the identified gap gives us unique potential to achieve significant impact. I am excited to use our knowledge at Togglehead to make a significant impact on the sports marketing sector and contribute to the overall growth of sports in our country.”