This is necessary so that the audience understands what exactly the organization is raising money for and how it really helps in the war. Client task Increase recognition of the fund. Make a mini-audit of active contextual advertising campaigns. If necessary, suspend existing advertising campaigns or create new ones.
Increase the number of donations. Actions of the Inweb team Work on the project began in April 2023. At the time of the application, an advertising Uruguay Email List campaign was launched, but it was configured by the client independently and had low efficiency, no analytics tools were installed.
We started with the installation of Google Tag Manager (GTM), no need to involve a programmer for setup. We used GTM to set up conversions. We set up conversions (donation intent) and connected Google Analytics to the site to further analyze