UTM tags are sensitive to it. To avoid data tracking issues always write UTM parameters in lowercase. Do not use spaces because this may cause paid social to appear as paidsocial in the analytics system. Use the same separators. An underscore a hyphen or even ignoring the separator altogether is not important the main thing is to stick to a single method.
Keep UTMs short and simple. This will make life easier when analyzing traffic for both you and your colleagues who did not take part in creating the tags. . Track UTM Colombia Email List links in tables The number of tracked links tends to increase. in the table will help you quickly find them and avoid duplicates. It is most convenient when the table has columns for shortened links full URLs individual
UTM tags and the creation date of the tracked links. You can use readymade free templates for tracking links . Copy links carefully If you mistakenly copy a link with UTM tags and paste it in the wrong place you can create chaos in your traffic tracking. If you use UTM codes be careful to ensure that the UTM parameters contain the links you are inserting. This is a necessary measure that will ensure correct traffic analysis.