This results in the following advantage : High credibility : Since earned media is not paid advertising, the viewer considers it to be significantly more credible. A purchase recommendation from you as a provider is nothing special, but hundreds of positive reviews from users of your products are. This category includes, among other things, articles in specialist magazines, product reviews, news or even infographics . The disadvantage of earned media is the following aspect: Limited control and dependence on experiences with your company's products or services : Not all articles or reviews are necessarily positive, and you cannot undo negative reviews.
You have to rely on the quality of your goods. If this meets expectations, you don't have to worry about missing or weak earned media. Shared media Shared media are Uruguay Phone Number List representations on social media , such as Facebook , Twitter, Instagram or LinkedIn. Publish target group-oriented content on the company's own channels. The benefits of shared media vary in detail between the individual platforms. apply : Low costs : The reach of a post increases with its quality and not with the amount of investment. In general, contributions to shared media do not involve any additional expenses apart from personnel costs. Direct feedback : Your posts can usually be commented on and liked on social media.
From the feedback you can draw conclusions about the quality of your content or the quality of your offer. Clear data : You can easily view views on social media. This means you always know how many people you reach. Trust : When visitors share your content with their friends, they gain a level of trust from them that your competitors may not get. However, shared media also has the following weak points : Poor planning : A successful post cannot be planned. Even a perfect post may only reach a few people. Make sure your posts are high quality because that's all you can