You don't need fancy camera equipment or a filmmaker to post content that has the viral factor. If your team simply doesn't have the capacity to produce this content yet, consider tapping an industry influencer to create reels on your behalf. 8. Houseparty Launch year: 2016 Number of users: 20 million+ Houseparty is a group video messaging app that allows video chats that can accommodate eight users at a time . To make things more fun for everyone in the chat, you can use video filters, stickers, and other fun effects while a live conversation is taking place. House party website homepage featuring a yellow and red background, yellow waving emoji and tagline.
While the app itself has been around for a few years, it has undergone some evolutions and has recently gotten big increases in Uruguay Phone Number List interest and users. The app started out as Meerkat, but rebranded itself as Houseparty and revamped its features. Since then, Houseparty has climbed the app store charts and went from 1 million to 50 million users in 2020 . While the app offers ad space, marketers of the future could use it in other creative ways. For example, a small cosmetics company might sponsor a "house party" questions and show attendees how to use one of their new beauty products.
While it may sound promising, still keep in mind that this app has numerous big-name competitors, including Snapchat and Zoom. This app may also require more time and creativity. If you don't have time to host a house party or can't think of one that can effectively market your product, you may want to prioritize other platforms first. How to navigate the new social media landscape A marketer who discovers an interesting new social channel first can become an expert at publishing engaging content before his or her competitors even sign up.