Being completely transparent with a client builds a lot of trust and mitigates a lot of the anxiety the skeptical client is inclined to feel. Moreover, it shows the client that you are confident enough to be held accountable for your recommendations, and that you have an extra incentive to achieve results. 5. Be prepared to answer all possible questions your client might have A/B testing is a very complicated discipline with a million ins and outs. A skeptical client who is completely new to the subject is bound to have a ton of questions to ask you. Common questions include: “How much traffic do we need to conclude an A/B test?” “How will we know when to stop the test?” “How long should the test run?” “Will A/B testing impact SEO?” “What should we test?” You are the expert and the better you are at answering questions, the more professional you will seem, and the more confident the client will be that .
Make getting started as easy and painless as possible Middle East Mobile Number List (Image source) One of the main things that keeps businesses from getting into A/B testing is the fear of having to invest in a huge elaborate technical platform, involving tons of coding and IT assistance. Being the person who can help them get started painlessly, without involving IT too much, will dramatically increase your chances of landing the client. If you use tools like or you’ll be able to get started in no time. You will only need to involve IT to the extent that they have to implement a bit of Javascript on the website or perform a simple DNS tweak.
Start small and get your footing Once the technical setup is in place, you still want to keep it simple. Approaching a skeptical client with a huge pervasive experiment involving major changes will probably scare them off. Start with a simple test that is likely to give yield results. You could pick the newsletter signup form, the call-to-action on the home page, or the headline and sales copy on the main landing page. This is a great approach for getting a footing. As soon as you show the client some real results on their own website that they can relate too, they’ll be much more inclined to let you perform a larger experiment.