One of the first television commercials was for Coca Cola which aired on Thanksgiving Day 1950 . The advertisement begins with a group of 5 people around a table. On the table you can see the typical American Thanksgiving turkey. One of the two women comments on how the kitchen seems like a welcoming place and one of the men promptly replies "did you say hospitality?". Meanwhile, she turns around opening the fridge to give a bottle of Coke to each of the guests. One of the women, then, with a tray of Coca-Cola bottles in her hand, advises the spectator to do as they do, and offer one to their guests. Finally, a voice-over tells the reasons why you always have bottles of Coca Cola in the fridge.
Coca Cola commercial In this moment, still of television experimentation, it was very far-sighted on the part of the company to decide to broadcast this commercial during one of the most important days for the American people . 1955: the first English commercial On September 22, 1955, a one-minute commercial was aired for the first time advertising Gibbs SR toothpaste, a company that is Chinese UK Phone Number List part of Unilever. The interesting story behind this advert was that there was a lottery to choose which of 23 adverts would be the first to air. Today she is still remembered and imprinted in the collective memory thanks to her victory. The commercial shows the toothpaste inside a piece of ice in a stream, as the product is “cool as ice”. Later we see a woman using it to brush her teeth. During the advertisement, a voice-over explains the benefits.
Spot Gibbs SR Italian TV: the Carosello The Italian case was one of the most particular. In fact, it was decided to create a special advertising container, lasting about 10 minutes and called Carosello . So you can get around the ban on advertising during TV shows. It aired from 1957 until 1977 , becoming a national event . For the first period, each Carousel was placed in a theatrical context and began with the opening of a curtain. The first episode consisted of 4 skits created by Shell, Singer, Cyner and finally L'Oréal. L'Oréal: A character for you with Mike Bongiorno This is one of the 4 skits aired in the very first episode of Carosello, on February 3, 1957 . This is a short interview, conducted by the famous Mike Bongiorno with a leading figure in a specific role. In this case the interviewee was the lawyer Maria Bassino. L'Oreal commercial A character for you with Mike Buongiorno In just over 2 minutes a brief overview of his life is given, also showing his home and some moments of work. As often happened, only at the end do we discover which company is being advertised, in the final advertising "pigtail". In fact, right at the end Mike Bongiorno takes a briefcase and offers the lawyer L'Oréal products and a voucher for Plix, a product that allowed the hair to be styled for longer . Only in the last seconds do you see a tray with the product on it. Conclusion For World Television Day it was interesting to discover how the history of this tool began as an advertising medium which is still fundamental today. Did you already know these ads?