Sustainability increasingly guides the choices of travellers, especially the younger generations, aware of the need to preserve our planet to guarantee a better future . Gen Z, in particular, seeks travel and accommodation options with an environmental focus, as well as authentic experiences in contact with nature and local traditions. Whether you want to intercept this target or not, consider that the push towards green travel experiences is here to stay. This is clearly illustrated by a recent contribution by E-hot and lier , which we took inspiration from to offer you advice for successful green hotels. Green Hospitality The growing awareness of climate change encourages people to increasingly adopt sustainable practices, in their routine and when they travel: according to the Statista study , as many as 78% of travelers find the choice of sustainable structures important.
Furthermore, governments Oman Telegram Number Data themselves are promoting stricter sustainability regulations for businesses in order to safeguard the planet. Therefore, if you are planning a renovation of your facility or want to modernize its service, you should take into consideration the eco-friendly best practices that are most appealing to the modern guest. A renovation involves a significant investment, so you need to be aware of the financial burden involved. On the other hand, adopting sustainable practices will bring tangible benefits from an energy efficiency point of view, resulting in savings on your bill. Furthermore, you will consolidate brand awareness , increasing the loyalty of your customers and you will be able to open up to other markets, attracted by a green offer.
Ecological landscaping One of the first things guests see when they arrive at your hotel is the landscaping , which is why you should always do your best to showcase lush, green vegetation. Unfortunately, this is often not the case: if the vegetation appears lush and authentic, it is not always good for the environment. Some strategies for ecological landscaping – attractive but sustainable – include the use of plants that require little water, leafy trees which, thanks to the shade provided, can reduce cooling costs and a preference for native vegetation, ideal for preserve local fauna and ecosystem. Another strategy that we recommend is to allocate part of your greenery to the cultivation of crops that you will use in the kitchens of the structure, providing excellent jams, 0 km vegetables and very fresh fruit, as the Stazzo Lu Ciaccaru luxury resort in Sardinia does.