Keep reading! Welcome every new subscriber There is a saying that says: the first impression is the one that stays , therefore, there is nothing better than welcoming all your subscribers. Use the first email to introduce the company spokesperson (or your brand persona ) and align all expectations between you and the recipient. Explain the contents that the newsletter will address and how often you will send it. This way, people will know exactly what to expect from you. Segment your email base If your company has more than one buyer persona , it is recommended that you segment the base according to these criteria and send a different newsletter to each of them. This will help you offer more personalized content and, consequently, increase engagement metrics.
And even if you only have one buyer persona, always Loan Phone Number List keep an eye on the opportunities they offer you to better guide them. This is one of the biggest benefits of Email Marketing! Be Mobile Friendly According to data from the 2017 State of Email Report , 54% of people open their emails through a mobile device. That is, whenever you think about responsiveness, you will optimize your users' experience and, consequently, increase your results. If you use a more daring design, remember to choose a responsive option with a simple structure. If possible, reduce the size of images that are merely illustrative and increase the size of CTA buttons.
ADVERTISEMENT Also, always think about the experience as a whole. There's no point in racking your brain to create a great email experience and not optimizing your reader's other touchpoints. If a person clicks on the CTA in an email and goes to a landing page that takes a long time to load or doesn't fit the size of their phone screen, they may become frustrated and not take the action you're asking them to. proposing. If you want more tips, check out our post on designing responsive emails . Always respect the decisions and privacy of your contacts It is very important that the company respects the privacy of users , since in this way they will always remain active subscribers. Never sell or pass on your contact information to third parties.