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Arthur George Year Month Day Comments Start Marketing Generations and Generations Who Are New Car Buyers Owning a car used to be a dream for many but That doesn’t seem to be the path for this new generation of consumers. The coming generations and generations to become an economically active segment of the population are at the center of the turbulent changes facing the automotive industry. These young people were born in the sharing era. Their thinking, behavior and consumption are completely different from those of previous generations.