Above, what Jingge is trying to do is a new product plan, so let’s start thinking around new products. We can use the wh analysis method to ask questions, such as: What are the new products like? (what) What is the purpose of launching new products? (why) Which department is responsible for this new product operation? Who is the benchmark for new products? (who) When will new products be released?
(when) On what channels are new products re-launched? (where) How to make new products popular? (how) How much does it cost to market a new product? (how much) The above questions are an enumeration of the wh method, and are subject to actual scenarios encountered. Jingge asked these questions to confirm with the brand customer. After confirmation, an information collection form needs to be provided to the brand.
FR Numbers
What is the use of the information collection form? Further clarify the information communicated by both parties, and supplement relevant information, such as the new GMV (gross merchandise transaction) target for this launch, the intensity of new product discounts, and new relevant data in history. Draw a mind map framework based on new product information Based