When creating a hyperlink, use no more than five words for your anchor text. To entice users to click on a link, make it clear where it will take them and what value it will provide. Finally, make sure all internal links make sense. Hyperlinking to anchor text for the sake of it won't add value to readers (and they won't click on it). Above all, Google rankings are focused on end users and the value content brings to them. In general, blog optimization tips are all geared in this direction. Customize the URL you use Among the important ranking factors is the structure of your URL.
Therefore, do not rely on automatically Last Review generated URLs for your blog posts. Vanity URLs make it easy for search engines to understand what the page is about and for Google crawlers to index pages accordingly. For example, a content marketing pillar page might have the subdirectory “/content-marketing” at the end of the URL structure. A cluster on using blogs for content marketing could end with "/content-marketing/how-to-use-blogs-for-content-marketing". Vanity URLs also make it easier and faster for users to see what a page is about. If a user moves the cursor over an anchor text and a URL is displayed indicating where the user will be redirected, they are more likely to click on it.
Just be aware that if you change the URLs, you'll have to go back and change the internal links. Additionally, inbound links may no longer work. So make sure you get the URLs right the first time. Another benefit of a custom URL? You can use the keywords you are trying to rank for. Just make sure your URL is SEO friendly when using keywords, meaning it's concise and simple. Use tools and plugins to make your job easier Content management system (CMS) plugins will streamline your blog SEO efforts. If your chosen CMS is WordPress, for example, you can use Akismet to monitor comments and spam, or Workflow .