How should children's advertising be? Colors, elements and channels are three elements that must be taken into account when designing a children's advertising strategy, since they can be decisive in their results. In this section we will explain in detail the relevance of each of these elements in your ads of this type. Similar colors and branding According to the study on the chromatic prevalence in children's spots , it was possible to determine that the most used colors are black, green and red. However, black is only used as an incidental color, so green would be preferred by advertisers. Despite this, the study finds that the color does not matter since the choice is usually arbitrary and corresponds to elements of branding or other motivations.
What is important is to keep the same range of colors and preferably bright colors. Below you can see an example from the Lego company where the colors of the brand (red and yellow) are maintained, but elements are introduced in green and the important points of the advertising phone number list are highlighted with a brighter green. Color is essential for children's advertising campaigns Example of advertising in with green color in the main elements The child as protagonist One of the most common mistakes when advertising for children is to put adults presenting the product.
If the product is focused on children, then those who must interact with it should be the children themselves, as this helps caregivers to know if it is suitable for the child or not. In fact, a study by the Rey Juan Carlos University of Spain indicates that the image of a minor in a campaign provides positive values such as tenderness, affection of the audience, as well as interpolations for viewers to reflect on the child we were one day. or who we still are. In the following example, we can see an ad for Mattel's Barbie where, in addition to having girls as protagonists, you can see how the product is linked to the inspirational element to tell girls that they can be whatever they want.