Call to action : The time has come to convince. Why should they participate in the campaign? pre-campaign The pre-campaign phase will serve to plan the launch of the campaign and ensure a good start. It will last between two and three months. In this phase you will begin to communicate the project and receive emails from interested people . The most important elements in the pre-campaign are the landing page and the communication strategy. landing page It will be the showcase of the project where you will capture the emails of interested people.
You only need a hosting, a domain and WordPress . It must be a simple page , without too many elements that mislead potential patrons. What should the Landing Page contain? Professional campaign video that “catches” the patron. Project's name Brief and explanatory B2C Email List message of the project Images Explanation of rewards with images Recruitment form with call to action communication strategy Communication plan You already know the minimum number of emails that you must capture for the campaign to be viable. To achieve them you need a communication plan and know through which channels you are going to communicate the project. Investigate where your target audience is and constantly offer content .
You should also create a list with all the communities related to your project and share it with them. weekly content plan Create a weekly calendar throughout the pre-campaign with the content that you will publish each day of the week and choose the format. It is important to maintain consistency. Feedback Collecting feedback from the community generated both in networks and through email will help you focus the campaign from the first moment. No one knows what the patron needs better than himself. The most important milestone in this phase and, therefore, the one that must be reached is the minimum number of emails for the campaign to be viable. Once it's reached, you'll be able to cast.