Dear readers, Advertising on Instagram is worth it – that is the conclusion of a survey by the tool provider “Smartly”. For a trend report, the company surveyed one hundred marketing managers about their plans for the current year. 73 percent of those surveyed said they wanted to increase their spending on Instagram again because the return on investment at the Facebook subsidiary was particularly high. The platform is particularly attractive because almost all of the important influencers are represented here. When it comes to formats, the majority of those surveyed said they wanted to focus even more on videos.
But the marketeers see some challenges for the coming years. The biggest challenge is finding the right staff for social ad activities . The rising Night Clubs and Bars Email Database costs of advertising on social networks are also causing headaches for advertisers. Those: omr.com / smartly.io What challenges do you see in terms of social advertising for the current year? How can we support you here? Please feel free to speak to our experts. Together we will develop a suitable influencer strategy for your brand and, if desired, take care of the complete implementation. 1. Instagram: Banner on profile when live is scheduled Adam Mosseri, Head of Instagram, announced two small but nice new features at the end of January. In the future, creators will be able to inform their followers about a planned live with a feed or story post .
In addition, a narrow banner is displayed in the profile indicating the planned live video. Those interested will be reminded of the live shortly before the start. In addition, users will be able to remix all videos on Instagram in the future. Previously this was only possible with Reels. Those: twitter.com 2. Facebook loses users – Meta share collapses It wasn't a good start to the year for Mark Zuckerberg: For the first time in the company's history, Facebook lost users. Compared to the previous quarter, the number of active users fell by around one million people to 1.929 billion.