Online ads are displayed based on the search criteria which can be as broad as “Men” or “Men of 30-35 age” and as specific as “Men of 30-35 age from San Francisco Bay area looking for Hiking boots”. When you already have a buyer persona built purely from the online behavior of your subscribers, you can target your ads to only those prospects who come under your buyer persona. This way you tend to use your existing emailing list to identify and target more such people and thereby increase your brand visibility. Retargeting ads.
A rough adaptation of the conventional site C Level Executive List retargeting, you can target email subscribers using email-based retargeting. Email retargeting depends on placing a tracking pixel or tracking cookie within the email body. Depending on which was the last email opened by your subscribers, you can display custom online banners and ads that serve as a reminder for the subscriber. This is especially useful in a situation where a subscriber has abandoned their cart and opened the relevant cart abandonment emails but not yet returned to their cart.
Social media ads using email lists: Social media ads are where you build an audience segment based on their social interactions. The core advantage is that re-targeting options are already supported by social media platforms such as Facebook Custom Audiences, Twitter Tailored Audiences,. Wrapping Up: Sometimes, the amount of boost you get from one marketing platform might not be sufficient and dabbling with two different platforms may consume a great deal of time to set up. However, the disadvantage of one platform being countered by the second one may work wonders in the longer run. Do you agree with the article above or not? Share your thoughts in the comments below.