Responsible stance Investing in social responsibility is a good idea because, in addition to having a positive impact on society, the company also helps your business grow. The most visible advantage, in this aspect, is the impact on the brand's reputation . And building a positive image for a brand is not a simple process. However, just put yourself in the consumer's shoes and ask yourself: which brand attracts the most attention - with or without actions to benefit society? The brand of a socially responsible company is more widespread as it engages in positive actions and becomes the target of good comments. Therefore, even though the company should not take this advantage as the core of its social actions, social responsibility ends up helping in its marketing campaigns .
Furthermore, social responsibility helps motivate employees . Engaging the internal public in volunteering , for example, creates a supportive and positive climate. This way, people feel more useful and this ends up becoming a shortcut to productivity. When a brand is recognized for good actions, it also increases its ability to attract talent . And who doesn't want a com Singapore Phone Numbers 8 Million List pany with well-trained employees who enjoy their company's culture? From the moment the company begins to become better known and its image recognized, the positive effects grow naturally. Another great advantage of investing in social responsibility is increased competitiveness . Socially responsible companies are ahead of the competition.
Social responsibility seals and certifications To encourage companies to adopt socially responsible attitudes, some institutions have created seals and certifications that impose standards that ensure and legitimize social responsibility projects and actions. In this context, with a competitive market, receiving these certifications is a great benefit for companies. We list some of them below: Municipal Seal Human Rights and Diversity: Created by the City of São Paulo, the Seal is a policy for recognizing good practices in promoting human rights and valuing diversity, implemented by public and private organizations operating in the city of São Paulo. The st edition took place in The intention, therefore, is that São Paulo City Hall recognizes more initiatives annually and creates a network for sharing good practices.