What is Clickbait? Why is the public attracted to clickbait headlines? What are the limitations and advantages of clickbait content? To answer these questions, please join Glints to find out details in the article below. Table of contents 1. Understand what clickbait is? 2. Why is the public attracted to clickbait content? 3. Immediate benefits and long-term harms of clickbait 4. How to establish long-term public engagement with content Conclusion 1. Understand what clickbait is? Clickbait roughly translates as "clickbait", a type of tactic to attract public interaction by using sensational, misleading, hidden content to stimulate the public to click/click on the article. write.
However, when clicking on clickbait content, viewers are greatly disappointed because they do not have a clear meaning, the title and content are not related Chinese Overseas Europe Number Data to each other. 2. Why is the public attracted to clickbait content? Clickbait is formed based on combining 3 psychological aspects to attract public attention, which include: Curiosity gap psychology: Clickbait creates an artificial feeling of scarcity and uncertainty by using sensational, catchy headlines.
Our brains want to close this curiosity gap, motivating us to click on links to read more. Fear of missing out - FOMO: FOMO psychology occurs when you worry about something potentially missed such as an experience, opportunity, etc. Clickbait stimulates this fear, motivating you to click on it. links so you don't miss anything important, shocking, or entertaining. The need for immediate gratification: Clickbait headlines promise to provide you with effective solutions to your problems. The lure of achieving your goals quickly with minimal effort compels you to click through to find this solution.