Therefore, it is essential that people focus on the continuous generation of content that aligns with the person's perspectives, so that it encourages them to actively participate in your networks. To help this process, Buzzsumo did a research in 2016 on the type of content that generated the most engagement on the network. More than 800 million posts were analyzed during the year, all with the sole purpose of answering the question: How to obtain maximum engagement on Facebook? You can see the results below: Within all types of content, questions, images and videos were the most attractive, and the videos were the most shared.
The day with the highest Armenia Email List engagement rate was Mondays; The level of engagement was inversely proportional to the volume of public content at the same time. That is, at times like early morning, for example, a good part of the pages do not publish, therefore new content gains greater interaction from the public. Posts with less than 50 words brought higher engagement rates than larger posts; Posts linking to texts outside the network received greater engagement while the texts in question had between 1000 and 3000 words. Images posted from Instagram to Facebook showed higher engagement rates compared to images posted directly from the network.
Despite this data provided in a fairly broad vision of how it is possible to shape your strategy so that the participation of the person is optimized, it is essential to remember that each business operates in a particular way. Carrying out tests to measure, first-hand, how YOUR business works is the key for your social media strategies to start giving results. Experiment with posting on Mondays and see the result. Now he posts on Tuesdays and makes a comparison. That is the best way to be sure that you are taking relevant actions adapted to your person's needs.