But other times Google will combine two or three of the headlines you list. When that happens, you want the combinations to make sense. If your headlines are too similar, your ads will quickly become redundant. If three of your headlines are variations on “contact us,” you could inadvertently end up creating a headline combination that reads, “Contact Us | Call Us Today | Get In Touch With Us.” To avoid confusion and redundancy, make each of your headlines distinct, so any combination of them will still make sense.
Pay attention to ad strength Ad strength is another Andorra Email List important feature to be aware of when creating Google RSAs. Ad strength is a metric Google provides for each of your ads to evaluate their effectiveness. RSAs can be somewhat hard to predict, particularly if you use a lot of headlines and descriptions. When you have four descriptions and 15 headlines, predicting every combination is a difficult feat. Google, on the other hand, has algorithms that can much more quickly detect issues of redundancy or nonsensicality in your RSAs.
By optimizing your ads to have an ad strength of “Good” or “Excellent,” you can help reduce potential issues. 3. Integrate keywords Anytime you create a PPC ad, you should include at least one of your target keywords in the headline. But with RSAs, you have a unique opportunity to include several of your target keywords across multiple headlines. The result? The ad can customize its headline to feature whichever keyword the user searched. That will maximize its relevance to the searcher, increasing its chances of being clicked.