Digital PR uses public relation tools such as SEO software, media monitoring tools, marketing automation services, website analysis, google analytics and metrics, social media solutions, and more. Interactions Lastly, traditional PR offers limited interaction, as the recipients of the message cannot retaliate. Let’s take for example a press release; the message of the release will reach the targeted audience but the recipients won’t be able to interact and so the shareability of the content will decrease as well. Whilst, digital PR enables brands to receive feedback and engage with their audience online through social media posts for instance.
Allowing your audience to express their voice allows them to interact and share more of your content. Digital PR vs Traditional PR Some Digital PR Marketing Strategies Here are some common digital PR strategies and Saudi Arabia Phone Number tactics for you to keep in mind: Build relations with journalists and bloggers to acquire high-quality backlinks Content syndication Conduct original case studies and reach out to relevant publishers Create and share unique infographics Build relations with influencers and get mentioned in their social media Get coverage about your company’s events Utilize animated flipbooks for interactive and engaging content. These tactics are great for building and managing your brand’s digital reputation, especially if they are your first steps into online PR.
Digital PR Tools Here are three of the essential digital PR platforms and tools. To learn more, read our article about must-have PR Tools. - Ahrefs As mentioned before, SEO is an important part of digital PR. If you wish to run SEO campaigns, Ahrefs should be already on your must-have list. Using Ahrefs, you can learn what your audience is talking about, what are the market trends, and how you are performing versus your competitors. - Mentionlytics When it comes to digital PR and social media, Mentionlytics can come real handy. It offers you a wide set of tools and features including but not limited to: Media Monitoring, Social Intelligence Advisor, Review Monitoring, and more.