Qualitative research, by its nature, suggests how people broadly describe an aspect you want to investigate . But you can't (or couldn't) use this information to decide whether to make a material change. Investing in qualitative research, however, means obtaining useful data.
You can use the survey to find out what your audience thinks about your work. This is also important information that must flow into that funnel also composed sweden phone number of quantitative data linked to the use of different platforms. Google Analytics , Search Console , Pagespeed Insight , Google Optimize : these platforms provide raw data that a good data analyzer must interpret.
But to make your Deming process increasingly efficient it may be useful to add the observations that arrive thanks to a qualitative investigation that can exploit different tools .
To read: what checks before publishing an e-commerce site
Methods for obtaining useful data from users
All good qualitative research must base its usefulness on data. Which come from different tools that the researcher must be able to evaluate, choose and use . What are the tools of the trade to obtain the essential information for your listening project?
A great idea: you can use the contributions of your readers, followers and fans to improve the work . The mechanism? You need to store and organize clear information and you can do this with different methods.
The first step I suggest: use comments on blog articles. You know well that at the end of the posts you can allow people to leave an opinion, use this solution to obtain opinions and feedback capable of supporting your optimization path (for example) of the editorial plan .
Something like this can be done at the end of a purchase: if you have an e-commerce it is a good idea to send an email or pop up a screen in the check-out to ask for an opinion, an indication of what went well and what , however, should be improved. In this regard, you can use Trustpilot which offers an excellent service for recording customer opinions and reviews.
In this way you can question the user regarding the fluidity of the purchasing process and the presence of any blocks in the process. You can also do this through telephone contact . Of course, you can't call all your customers but this way you can get precise references.
Not all methods for obtaining information and organizing qualitative research are structured to be carried out professionally. For example, you can create forms on Google Drive.
Here you can leave questions and answer fields open , no multiple options. Then, to maximize the result you can share this form to insert opinions via email.