A lot of people no longer worry about first-party data or even building email lists and things like that., that's exactly it. It's like this weird phenomenon where for a decade or so from 2000 to 2010, Google and Google tried to kill each other by giving advertisers the best data and the best tools. I wish I could say I did, but every one of them is accidental. Each person has a beautiful and harmonious relationship with two other people. I have more plans, so maybe in a future radio show I can tell you about other plans.
I think advertisers benefit from this free, it's not free, but they license the data to you through their advertising products. But marketers have had this access before. In terms of where we're going, providing very granular analytics to understand the ROI of ad spend is pretty amazing https://bcellphonelist.com/ But so far, so good. It's amazing how they work together in harmony. John Jentsch Many people underestimate the power of this principle. I mean, when you say they live in harmony, you also have leverage.
These companies are now multi-trillion dollar behemoths who have monopolies but don't actually have monopolies, and coupled with the specter of regulatory issues, there's no point in trying relentlessly to deliver really great ad targeting for the time left and right. Benefits. You have multipliers. I think it's similar to my business. I teach small business owners and they have grown. We provide consulting and coaching to small business owners who later develop into coaches and advisors themselves.