According to Data.ai, 255 billion new downloads were recorded worldwide in 2022 (+11% compared to 2021). The demand for mobile services for retail, shopping, and grocery delivery continues to grow rapidly this year. The reason is efficiency: one application solves several problems at once: increases sales, promotes the brand, develops communication and user loyalty. But this only works if the development takes into account:
- Customer comfort. It is determined by the simplicity, attractiveness, and speed of the application.
- Company goals. Some people will be satisfied with “boxed” solutions, while others need a solution for unique processes.
- Specifics of the industry. For example, a shopping application and a service for wholesale purchases of food products are different. If these differences are not taken into account, the application will not be profitable.
That is why Neti.mobile pays special attention to studying the sphere of activity of the customer of the online store application. The result is the presence of functions that shopify website design increase the percentage of purchases. For example, when creating the SOTA STORE application with a store of professional materials for nail service masters, Neti.mobile developers included in the application such an important function for users in different regions as the choice of a convenient delivery method: pick-up, courier service, Russian Post, transport companies, SDEK.
SOTA-STORE
Correct functions - correct result
Some people contact Neti.mobile to develop an application to support an already promoted website. And some order an application as the main platform for trading and communicating with customers. The choice depends on the goals of the business. But it is important to understand that the website, the mobile version of the website and the mobile application are three different tools with different functionality and different tasks.
Differences between the mobile version of a website and a mobile application of an online store:
- Speed of communication. A mobile application can "communicate" with a user using a "push", and the user can communicate with other customers or a chat bot.
- High conversion rate. The path to purchase through the application is short and pleasant, thanks to saved login and delivery data, and if the client forgets the product in the basket, the service will remind about the order with a "push".
- Personalization. In mobile applications, for example, loyalty programs, individual offers, payment method options and other individual settings can be stored.
- The need for downloads and updates. There is no need to download the mobile version of the site.
- Allocating memory for the application, while the mobile version opens in the browser and does not require memory.
A well-designed website and application complement each other, increasing the customer flow. Thus, for a large food supplier Global Group, whose main problem was chaotic flows of orders, shipments and receipts of goods, Neti.mobile developed a catalog website, including a personal account, as well as an application for Android and iOS. Considering the wholesale focus of the site, the developers provided such features in the application as the choice of unit of measurement of goods (weight or packaging), integration with 1C, communication of buyers with managers and others. The site and application solved the problems of optimizing trading processes and attracting new customers.