A few months ago, the world focused its attention on the cancellation of one of the most important series for the company: House of Cards. Later they decided that they would do a new season, but focusing on the character of Claire Underwood, played by actress Robin Wright. A few months ago, the world focused its attention on the cancellation of one of the most important series for the company: House of Cards . Later they decided that they would do a new season, but focusing on the character of Claire Underwood , played by actress Robin Wright. Everything, because they were not willing to continue their employment relationship with Kevin Spacey , the actor accused of sexual harassment by fellow actor Anthony Rapp, who claimed that he tried to abuse him in 1986, when he was 14 years old and the star, 26.
The scandal was one of the first, after that SMS Marketing Service of Harvey Weinstein, to provoke discontent in millions of people who joined in social networks against the accused characters. This cost Netflix $39 million . The co-star -at that time- kept silent, making her perspective one of the most anticipated even almost a year after the incident. Now, Robin Wright takes up the theme, prior to the premiere of the new season. In an interview with the Today program of the American network NBC , he said "he did not know the man", referring to the fact that his relationship with Spacey was limited to establishing work contact and never outside the locations.
He was never disrespectful to me, that's my personal experience. It's the only thing I feel I have the right to say This position is beneficial for the actress and the company, since it frees them from intimate contact with the controversial defendant, who was an exiled practitioner of his projects, after the accusations were known. The strategy is clear, move away from the controversial character, but place the name of the series in the conversation derived from both the mass media such as NBC, as well as in the digital conversation in which Robin Wright is placed as a trend. This gives continuity to the recent appearance of the series on social networks , after the elections in Mexico, a constant in Netflix's promotion strategies for its series.