When the product is being prepared for launch, the product marketing manager (or team) will be involved in the process to educate the public about the value and benefits of the offering so that they can convert potential customers into raving fans.
To do this, the PMM will focus on three levels of the sales funnel:
Acquisition – getting the word out about your product through content such as social media, writing, and blogging. This requires the product marketing manager to determine gcash database what type of campaign needs to be run, create a budget for the marketing efforts, come up with a project plan to determine when this content will be released, and oversee a team that will create the desired content.
Engagement: Building trust and creating conversations with potential customers through targeted events, campaigns, and calls to action.
customers through one-time purchases and retaining existing customers through subscription models or add-on purchases (where applicable).
It's worth noting that from one company (or campaign) to another, the responsibilities and expectations placed on a product marketing manager may differ.
How is a product marketing manager different from a product manager?
With similar titles, it can sometimes be difficult to understand the different roles available within a company. Many often confuse product marketing managers with product managers, and while there are similarities, the roles come with very different responsibilities.
Both a product marketing manager and a product manager provide a voice for the product. The difference, however, is who they are speaking to.
A product manager is vocal during the production stage of a product. They speak internally on behalf of the product, communicating with engineers and developers about a product's features and functionality. A product manager focuses on answering the question, "Does this product solve the problem we intend it to solve?"