According to HubSpot's State of Inbound 2018, more than 40% of companies plan to create sales opportunities through messaging apps such as WhatsApp, Facebook Messenger, Live Chats this 2019. Is your company ready to adapt to the needs of the market?
If you decided to join the group of innovators, today I will reveal 5 power tips to build a Conversational Marketing strategy that will help you close sales through these channels .
What is Conversational Marketing?
It is the ability to have 1:1 personal conversations country b2b b2c email list across multiple channels and generate full availability for customers and visitors whenever and wherever they want.
There are two tools that allow you to achieve full availability for your clients:
Chatbots.
Live Chats operated by human assistants 24/7.
Learn about the benefits that chatbots can have for your business HERE.
What do you need to put together your strategy?
A Conversational Marketing strategy consists of 4 essential phases.
Identify:
During this stage you should discover the gaps in communication with leads and customers.
To identify, ask yourself these 3 key points:
When does the customer have to wait?
As examples, customers may have to wait for:
An agent receives requests for quotes by phone.
Customer service staff receive your refund requests.
The sales consultant will give you feedback on the status of a purchase.
Where are communications failing?
Communications can fail through different channels:
Phone
Mail
1 to 1 with client
Social networks
Messaging: Messenger, Telegram, WhatsApp.
Where do communication channels change?
For example, when we change communication from phone to email to receive a quote request from a client and the response is not sent until a week later. Has this happened to you?
The problem is not the channel change, the problem is the response time from the team in charge, which creates friction between the customer and your company.
Remember, customers expect quick responses, if you lose the thread of a conversation you are losing growth opportunities!