• Campaign Rules: These rules allow you to change campaigns based on factors like performance, cost, keywords, and more. Using this rule, you can: Activate campaigns, pause campaigns, change budgets, send emails. The purpose of this rule is to review and pause campaigns that are not converting. Let's say you have extra budget to spend on a specific promotion. You can increase your campaign budget by a certain amount or percentage based on your terms.
• Ad Group Rules: These rules france phone number library allow you to affect actions on ad groups that meet the requirements of the rule. This includes changing a bid, pausing ad groups, or notifying an action. Using this rule, you can: enable ad groups, pause ad groups, change ad group bids, send emails. You can also pause an entire ad group if it's underperforming.
• Keyword Rules: This rule can help you review and pause keywords that are not converting. The time frame should be a large enough window to determine if a keyword is converting. Using this rule you can: enable keywords, pause keywords, change keyword bids, change keyword final URLs, send emails.
• View Keyword Rules: These rules allow you to influence changes to your Google Display campaigns. You can get more exposure to keywords that perform well for your campaign. You can use these rules to: pause display keywords, enable keywords, change display keyword bids.
Ad Rules: This rule can help you review and pause underperforming campaigns. You can use it to: enable ads, pause ads, send emails.
• Topic Rules: These rules help you choose the right topic for your Google Display campaigns. You can review all your topics and increase your bids when certain requirements are met. This helps you get more views to convert topics under your cost per conversion (CPC) goal. You can use these rules to: pause topics, enable topics, max CPC bids, max CPM bids, change bid adjustments, send emails.