Include UTM links that specify the traffic source that would otherwise be categorized as “direct.”
For example, if you write an ebook that includes links to your website, add UTM codes to those links like this:
In Google Analytics, you can filter your ecuador phone number library traffic by source to understand how your ebook is performing in generating traffic and new leads.
- Know Which Links Users Clicked in a Campaign
Let's say you run a newsletter for your client. Each week, you send out half a dozen links to interesting stories from around the web. In between, you add a few CTAs to your client's site.
You probably already know your newsletter open and click-through rates. But do you know which links in your newsletter get the most clicks and which ones get ignored?
By adding the utm_content parameter to different links in the newsletter, you can track the number of clicks they receive:
So, a shopping bulletin might have two separate codes for shoes and jackets, like this:
utm_source = mailchimp & utm_campaign = newsletter1 & utm_content = shoes
utm_source = mailchimp & utmp_campaign = newsletter1 & utm_content = jackets
Now when you sign into Google and go to Acquisition -> Overview -> Campaigns -> All Campaigns, you will be able to see which link in your “Newsletter1” campaign is driving more traffic.