It's hard to imagine a world without Amazon and its ingenious Amazon Prime (and Amazon Prime Day) deals for consumers. This company started as an online book retailer in 1995 and has since grown into a huge online business that offers consumers and independent sellers unlimited possibilities. Its product categories are endless!
Amazon is at the top of online retailers thanks to sheer sales volume. Amazon's market share reportedly accounts for nearly 50% of e-commerce retail sales (in the United States).
Here’s the breakdown of the data points. Online shopping (in the US chinese overseas america database alone) last year generated approximately $1.3 Trillion . Of that number, Amazon sales were over $514 Billion !
It's no surprise that when you need to shop online, the first place you look is Amazon. You'll get easy access to what you want, exclusive one-click payment options, and ultra-fast delivery.
Amazon has reinvented shopping strategies and is reaping the benefits of its impressive e-commerce sales .
Walmart
Snapshot of Walmart's homepage
When it comes to online retailers, another big player is Walmart. Although Walmart usually comes in second behind Amazon, its share of the e-commerce market is much smaller.
For fiscal year 2023, online purchases across Walmart US, Walmart International and Sam's Club divisions were approximately $81 million .
Of course, of retail stores to support their e-commerce growth. Easy order pickup for consumers is a big part of Walmart’s strategy.
According to Tom Ward, Walmart’s new U.S. e-commerce director, brick-and-mortar stores are intentionally shifting to “shopping fulfillment centers.” Walmart’s ability to support all customers, whether online, in person or just stopping by to pick up orders, is an advantage that will most likely support the next generation of consumers.