Consider using social media ads to increase your social media following, drive sales, and generate website traffic.
You can run them on a PPC basis, just like you would with Google Ads. You can set up multiple campaigns depending on your goals and the network you're on.
With Facebook and Instagram, you can run ads through the Meta for Business platform, choosing to run ads on one or both networks. You can set goals to grow your following, drive traffic to your website, and increase sales by selling directly on social media .
Twitter, Pinterest , TikTok and even LinkedIn also have their own advertising platforms.
Build a Sales Team with Affiliate Marketing
How Affiliate Marketing Works
Affiliate marketing means that you allow others to market your products and services. When they make a sale, you give them a percentage of the revenue.
People sign up for your affiliate program and promote your product with a unique coupon code or tracking link.
To learn more about how to create a successful affiliate program, check out our post on eCommerce affiliate marketing .
Improve brand remarketing campaigns
Have you ever visited a website and then within a day or mom database two, seen an ad for that same website while browsing Facebook or other websites? Or maybe you shopped, left some items in your cart, and then started seeing ads for those same items? You've been redirected.
Remarketing, also known as retargeting, is a popular and highly effective form of digital marketing. Marketers like you use advertising campaigns to target people who visited your website and took (or didn't take) a specific action.
It's a great way to target those who have already shown interest in your brand, as neuromarketing principle says that it takes at least ten interactions with a brand before someone makes a purchase.
Wyzeowl’s State of Video Marketing Survey shows that people are watching online videos more than ever, with 91% of people saying they want to see more online videos from brands in 2023. It also found that 89% of people said that watching a video convinced them to buy a product or service.
So how can you get started with video marketing efforts?
Viewers want new content regularly, so it's a good idea to create a publishing schedule ahead of time. Create as much video content as you can at once so you have plenty of content ready before you start publishing.