Do you want to discover how Kenoby increased lead generation by 450% with a consistent content marketing strategy? Join us!
In September 2016, exactly two years ago, Kenoby started its Content Marketing strategy and, with it, the partnership with Rock Content . And what you are going to see in this post is all the learning they had in this period to achieve the result they have today, increasing the number of leads generated by more than 450%.
But before you start reading, we need to clarify a very important point here, okay?
This article doesn't have any magic formula or nepal email list 340862 contact leads trick that will make you quadruple your leads. It's a story of hard work, mistakes, and learnings.
That being said, if you are on hold with your marketing strategy, I strongly suggest you stay with me to understand what you can do to improve it.
This is another one of those contents that will tell you: " Just producing content is not content marketing and it will not impact your business ."
And if you haven't started your strategy yet, reading this article will help you a lot to understand how to implement it and generate the impact you need in your company.
If you've made it this far, I think you agree with me, so let's get down to business.
A little about the context
Well, so that you understand a little more about the strategy applied, I need to tell you a little about Kenoby and Felipe, the company's Marketing Manager.
Kenoby is a new company, with a little over 2 years of operation, it has a platform to assist in the recruitment and selection of great talents for companies.
Because it was an excellent tool, new user referrals were coming in, but that wasn't scalable, it didn't allow them to live off of this source of income alone. And to change that, Felipe was invited to take on marketing and change the scenario.
And here is an important point: Felipe is not a Marketing expert by training. In fact, he is a developer, with training in databases, and his contact with Digital Marketing , until then, had only been through his experience working in advertising agencies.
The curious fact is that this background served him much more than he imagined, helping him develop the blog and some tools, among other things that you will discover later.
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The beginning of Inbound Marketing
The truth is that the beginning of Kenoby's strategy was very common and probably that beginning is not strange to him: they hired a Marketing automation tool to scale lead generation and along with it they felt the need to produce content to feed that automation.