Do you have a Google Adwords campaign running or are you thinking about launching one? If so, you've probably asked yourself the question of whether or not you're creating a competitive campaign. How can you tell if your campaign is successful? We'll show you how to measure the success of your Adwords campaign .
Before you start analyzing the main indicators that will tell you whether your campaign is successful or not, you need to know if your customers usually search for you through Google search methods . If the answer is no, it is best to leave this type of campaign aside. If your customers know you through other means than digital ones, you do not need Adwords campaigns.
1.- Percentage of impressions
A good way to measure whether your AdWords campaigns cv data are competitive or not is through impressions. When designing a campaign, you will have a specific number of impressions available for your ads. If the impression share is above 75%, you have a good campaign; above 90% would be excellent, and 100% is an almost unattainable goal .
If you find yourself below 75% of impressions, you may need to review the keywords you have used. It may be that the words you have chosen do not generate enough movement, so check and perform a search for the keywords you have selected . A lack of results can be a bad indicator, since it may be that no one is using those keywords to search.
2.- Percentage of lost impressions
A portion of your campaign impressions will be lost due to various reasons. One of the reasons why your Adwords campaigns are losing impressions can be the budget . The solution to this loss of impressions is simple, increase your campaign budget to fix this problem .
Another reason for losing impressions is quality . Your Adwords campaigns may suffer problems due to the keywords you have chosen. To solve this, the easiest option is to modify the keywords you have chosen or increase the quality level of the campaign, modifying the ad and the relevance of the landing page to which it redirects .