The key to using hashtags optimally is to be very selective about which hashtags to use, and how many of them to use in each post. On the one hand, limit the number of hashtags you use, and don't go as high as the 30 hashtags that Instagram allows - an average of 5 to 11 hashtags is fine to gain visibility . On the other hand, to make correct and effective use of this technique, avoid those hashtags that are very crowded. For example, if you put the hashtag #Nike, you will be wasting your time, as it is a very popular hashtag and your post will be devoured by other accounts that are stronger and use the same hashtag.
To avoid this, I recommend using other alternatives that describe your post and are of interest to your audience (you should do some research on hashtags related to your niche or sector), this way you increase the chances of your image appearing in highlights.
6.
Instagram is a social network, not a commercial one; for this reason, it is essential to publish valuable content with an intention that goes beyond generating sales.
Show your followers who you are and who is behind your profile! This is a fact that helps to create a bond between the brand and the end user. Interact with them and discover their tastes, preferences, suggestions, feelings. Get to know them and let them get to know you. When we create an interaction, our engagement increases considerably.
Humanizing your brand will help build loyalty among your followers, leading to a more valuable relationship later on.
Also, don't just lock yourself away in your account and look at the posts of the people you follow, comment on them, interact with them. This method ensures that they see you 100%, but also, if you do it consistently, you will manage to leave an impression in their minds. By using this method, when you post an image or video you increase the chances that the people you have interacted with will return the favor by interacting with your posts themselves.
- Upload specific and quality content
It may seem obvious, but sometimes rushing can play tricks on you and lead you to publish recycled content from your other social networks. Don't make that mistake. It's important to generate creatives specifically for Instagram.
On the other hand, we also advise you to identify your posts with the most likes and/or comments to identify the ones that work best. This way you will discover the taste and interest of your audience, focusing on similar content to achieve greater performance.
And finally , always ask yourself the same question before posting: is south africa numbers what I'm going to upload to Instagram valuable content? If the answer is no, think twice about whether it's really worth uploading that post.
quality-content-how-to-grow-on-instagram
- Create a good description
Even though we are on a visual social network, the text or caption of the image plays a big role, don't waste it.
It is the ideal place to be able to captivate and tell a story that reinforces the image or video you publish.
Here you can tell your followers about the feelings that the image conveys to you or reinforce the message of the post so that the user delves even deeper into your story.
Plus, if you're a business account , a good description can help humanize your posts, as well as make your posts more likely to be shared among your followers, which will help you get more reach on Instagram.