Personalization has long since ceased to be a buzzword. Especially in times of Corona, more and more German SMEs are realizing how important it is to personalize their customer approach and relationships. The goal is to offer new and existing customers offers, content and communication that are specifically tailored to their individual needs.
It is not without reason that 72 percent of respondents to a study by the service provider SmarterHQ on the topic stated that they only respond to marketing emails that are addressed to them personally. So it is not surprising that, according to a recent survey by McKinsey Digital, if carried out properly, personalization can increase sales by 5 to 15%, reduce acquisition costs by up to 50% and improve the efficiency of marketing expenditure by 10 to 30%.
A successful implementation starts small, but the results have an exponential impact and continue to evolve when marketing, sales, and customer service work together. As you develop new strategies to personalize your business, you'll find new and exciting ways to deliver even lithuania phone number better experiences to your customers.
Personalization doesn't have to be expensive
The pandemic has had a difficult economic impact worldwide. Small businesses in particular often do not have the budget or resources available to larger companies. However, SMEs can compensate for this shortcoming by taking targeted measures to personalize their marketing, sales and customer service. The great thing about it: apart from the time you put into planning, implementing and tracking these actions, they are largely free!
Whether your customers visit you online or in person, consumers are looking for something that speaks to them and is tailored to their needs when shopping. So the question is: what steps have you already taken to address the specific needs and desires of your target audience? How do you design the customer experience for your target audience so that it responds to their specific demand in a personal way?