Do you notice days/times when your content is performing particularly well? These are the times when you should increase your publishing rate/bring out your best weapons.
And, above all, and most importantly, look at the themes: What topics did your audience interact with the most and react best to?
Then repeat the operation by filtering the gambler data content by “ Clicks ” and finally by “ Reach ”, one column further to the left.
“How many posts to analyze” depends on you, and on the information you want to have. At a minimum, I would recommend looking thoroughly at the first 10-15 posts in each case, although many will be repeated.
Once you've completed the process, you should have a report of which content has been performing best for you so far. Now let's move on to your competitors' content.
There are contents that may catch your attention but are strictly linked to seasonality or a certain event that does not occur frequently. Two quick examples to understand this:
A) If I find that the content on “ Routes to go mushroom hunting ” works very well for me, that’s good to know; but nobody goes mushroom hunting in August, so if you dedicate yourself to producing content of this type in that period, it probably won’t be very successful.