- Determine who you are targeting and what they want.
The goal of a lead magnet is to offer something to your audience in exchange for their contact information.
To do this, you need to know which marketing persona you are targeting and what offer would appeal to them.
You may have one to three personas bonaire businesses directory with different needs and pain points. This means that one lead magnet will likely not appeal to all three personas.
For example, imagine an agency that organizes sports events. It may have several different personas.
On the one hand, it could be a local authority agent, on the other hand a marketing director of a sports club or the manager of an association. Each of them will probably have different needs. It's up to you to know your target to know which content will interest which marketing persona.
Once you have this essential step defined, you can move on to the next part.
- Create, design and name your lead magnet.
Now that you know what your offer will be, it's time to produce. You need to create and design your lead magnet.
If you don’t have an in-house designer, you can use a platform like Canva . This platform offers hundreds of templates that you can customize to create your lead magnet, whether it’s books, presentation slides, worksheets, or reports.
You can also outsource the work to an independent contractor with the skills to produce a high-quality offering.
Once you've completed the design work, give your lead magnet a name.
Think of something eye-catching that will attract your audience and highlight its benefits.