The digital marketing landscape is increasingly competitive, but our B2C EMEA native marketing team is defying the odds with an impressive 68% YoY growth driven by strong client ROI and low CPAs. This cements native advertising as a vital part of our B2C channel mix, playing a key role alongside Search and Social channels.
The key factors contributing to success? Platform expertise, creative testing, and a sharp focus on client quality.
Platform expertise
Our native team boasts expertise across platforms like Taboola, Outbrain, MediaGo, and Microsoft Ads. These platforms each have access to different ad placements across the worlds largest news websites such as CNN, Fox News and MSN. This enables us to reach a huge audience of engaged users, wherever they get their news.
Through continuous testing, in-depth analysis, and strong partnerships with platform account managers, we've established industry-leading best practices that evolve alongside the ever-changing platforms. Our breadth of knowledge allows us to be agile and move budgets to whichever platform is working best for our clients.
Creative testing
In native advertising, creativity is key. We need to create ads that not only capture attention in a crowded native ad space but also deliver results for our clients. Each month, vietnam news latter we test thousands of ads to uncover the next big creative win.
AI has significantly enhanced our efforts, by boosting our testing velocity and creating more innovative ads. With AI we can generate images which are challenging to create in reality, and localize ads to wherever our users are in the world. Think solar panels piled up in the middle of a Czech high street, a heat pump attached to a bake off style tent, or someone showing off their hearing aid outside an Italian train station.