Both sales and marketing, as well as any service that improves aspects such as efficiency or security, for example, are very good fields for developing, with focus and creativity, measurable services within B2B/Industrial value propositions. This will be highly valuable for any industry, company or supplier-customer relationship that seeks to break out of the same old loop or, in other words, to differentiate itself.
This is where technology starts to make a strong entrance to help us only if we have a clear focus on where we want to go and how we want to go. Working on ecuador lists different projects as specialists in Industrial and B2B Marketing and Sales, we often encounter this problem; the anxiety of launching into technology without being clear about why and how useful it can be, and often thinking only about the inside and not about the client.
IoT seen as an Industrial and B2B value proposition is, from our point of view, a fantastic possibility to be even more efficient but also to make your B2B industrial clients more efficient through the creation of value instrumentalized in an IoT service .
Connectivity between applications is really important in the industrial world, for agility, for information but above all for efficiency in a world, the industrial one, that lives off this.
- Gonzalo, what was the B2B challenge?
- What profit have you managed to generate?
- Any quantifiable improvement?
- What has been the improvement in perceived value of the B2B Distributor Client?
- Main contribution of IoT?
- In conclusion.
IOT B2B. The case of Estrella Galicia
Today we will talk about the example of how Estrella Galicia has added more value to its B2B distribution channel through the DataBeer IoT project.