Content production is cheaper and creates more opportunities
Offer something of value to your customer and create a relationship based on trust. This is the basis of content production. Advertising is known for its famous tripod: attract, inform and convince. Thus, companies use advertising to attract the consumer's attention to their service/brand/product. But in today's world this is not enough to generate sales, much less to generate a relationship of customer loyalty .
If you produce high-quality content and engage your customers, whether through comments on your blog, on medios de comunicación social , and at events such as webinars and digital meetups, as well as exchanging information and feelings about what you sell, poland email list you will automatically be spreading your message and generating influence.
Therefore, content production is a great way to boost your advertising, as well as tell stories about your brand.
Content is long-lasting, customizable and shareable.
Generating content brings long-lasting results. What you publish on your blog remains active (so-called evergreen content ), making your strategy as optimized as possible. In addition, you can use personalization marketing, which is nothing more than segmenting your content , an essential strategy for B2B businesses.
By segmenting information, you speak directly to the individual, treating them in a different and personal way. Not to mention the possibility of sharing your content, a basic element that is part of the DNA of the Internet.
Content production generates loyalty and builds relationships.
If your persona is impacted in the right way, they become a captive audience. So when your prospect becomes a customer, they have the ability to advocate for your product/brand/service. Traditional advertising does not allow for a closer relationship with the customer like content marketing can offer.
And the client begins to view your company with confidence, since the content shows that you are an authority in your field. Knowing how to work with the content of your website and blog, together with social networks, will build customer loyalty.
Therefore, producing quality content is essential and necessary! Get to work!
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