Good news for business decision makers: Email marketing can generate a $36 ROI for every dollar spent . Surprisingly , 49 percent of customers look forward to receiving promotional emails from their favorite brands. No other marketing channel has such high ROI and engagement.
Identify the core needs of your target audience.
Create a lead magnet that addresses one of these core needs and provides an immediate solution. For example, if you run a real estate company, you could offer a free report on the top real estate trends or the best investment ideas.
Create a landing page for the lead magnet with a form that interested parties can fill out.
Place the lead magnet on the homepage of your website.
Increase the number of visits to this landing page through organic (free) and paid social media and email marketing.
Also engage in content marketing. This involves regularly producing helpful content for your target audience and promoting it on social media and in email campaigns.
If you make this process an integral part of your marketing strategy, your email list will continue to grow.
Strategy 2: Make a name for yourself with video content
In a recent study, 93 percent of marketers said that video content helped them increase brand awareness, and 87 percent said videos contributed to a positive ROI on their marketing efforts.
If you run an SME, then videos are your "secret weapon" to improve your brand reputation and credibility. But not only that, videos can also help you with search engine optimization (SEO) . If you publish detailed videos with concrete tips that address your target audience's most pressing questions, you will soon build a reputation for your expertise.
Are you in financial analysis? Make sure you are the first choice when interested people need a financial service by regularly posting videos where you answer questions.
This approach works in most industries and should be part of every marketing plan.
Kyle Hinds, who runs the small but mighty Noble Leather Co. and has 1.5 million followers on TikTok, is a great example of how smaller businesses can benefit from video content. He laid the foundation for his success with his viral TikTok videos.
April Wilkerson is another small business owner who built her business through her YouTube channel , which now has nearly 1.5 million subscribers.
The following types of videos are good for making a name for yourself and generating new leads:
instructions and tutorials
opinions of experts
forecasts
customer case studies
customer success stories
product demonstrations
customer support
Thanks to modern smartphone cameras, you don't need to invest a lot to create high-quality videos. Just grab your phone and start sharing your know-how. We recommend that you publish videos regularly for at least six months to start seeing results.
Strategy 3: Focus on customer loyalty
Did you know that you are 70 percent more likely to sell something to existing customers than to new customers?
Of course, it is important to attract new customers, but retaining existing ones is much easier and accelerates business growth. Why? Because existing customers france telegram mobile phone number list already use your products and have built trust in you.
But how can you improve customer loyalty? It's simple: by nurturing your customer relationships and delighting customers with your service. With integrated CRM and marketing automation software, you can offer your target audience an excellent customer experience that will be remembered - and thus increase the likelihood of repeat purchases.
And this is exactly where Act! comes into play.
How Act! helps your business grow
Act! is a leading customer relationship management (CRM) platform that helps you optimize your customer relationships and accelerate your business growth. It includes a range of lead generation, automation and customer dialogue tools to engage and win over customers.