First-party segmentation generates more control and autonomy , as well as better results with media campaigns.
With first-party data , there is no risk of using the same information as your competitors, and it is also possible to create campaigns that are more tailored to the desires and needs of your consumers.
A key point in this type of segmentation is to think of ways to collect data . Some options are:
insert registration forms on the website;
carry out research and cultural competitions.
Contextual
Contextual targeting matches an costa rica phone number resource ad to a website page based on the content on that page. Here, the focus is on the content being consumed , not who is consuming it.
In short, it’s like a high-tech version of a print ad, similar to buying a running shoe ad in a running magazine. In other words, you match the keywords on the page to your chosen keywords.
Native
Native targeting aims to deliver relevant ads to a specific audience in a context that does not disrupt their experience , which is the most important thing. In practice, these are ads that usually appear as content recommendations within news sites, for example.
This type of targeting appears within a website’s news feeds, in feeds on the homepage, or in the sidebar of an article. Most of the time, the ads that generate the most results are those placed at the end of an article, although they also work in the middle of the content.
At Hubify, we create the ideal segmentation based on your target audience, so that the right person will be impacted by the ad. We also create attractive ads with mental triggers , in addition to calculating the ideal bid to ensure your campaign is a success.
Oh, and we can't forget that analyses, measurements and optimizations are constant. It's as if we were operating on the stock market!
Do you need help with your company's media campaigns? Take advantage and learn more about the services offered by Hubify !