User-generated content can be used across all of a company’s online channels — from its website to social media. However, it’s important to plan a strategy for its implementation .
Let's check out some channels and how to do this.
Social media
With millions of active users daily, croatia phone number resource who has never found themselves reading consumer reviews and comments about a brand?
User Generated Content can be used as a strategy on social media for authority and brand boosting.
To use UGC on social media , companies can encourage users to comment on their experience with the service/product, either by tagging them in posts or in comments on the company's page.
So, whenever a potential customer is on the purchasing journey and looking for other users' opinions, they can check Instagram and Facebook, mainly.
FAQ Section
Another channel to take advantage of UGC is in the FAQ section of your website or e-commerce site . Ideally, on the home page or on each product page, users should find a field to leave and view comments.
In this part of the website, it is also important for customers to find frequently asked questions and answers , to prevent them from not making a purchase due to simple questions. Customers themselves can even answer questions from other consumers.
Reviews and testimonials
Very common in e-commerce , testimonial and review fields can also, and should, be used on other types of websites. Even reviews ( star ratings or scores) are considered user-generated content, and not just comments.
To give you an idea, a survey by BrightLocal found that 68% of people interviewed consider positive reviews in their purchasing decisions. While 40% of them give up when they find negative comments.
So, in addition to creating a field on your website for this, encourage consumers to leave their opinions . This can be done, for example, with post-sale email marketing campaigns .
Since we're talking about email marketing, watch a video about best practices for this strategy!