We all know that if you want to sell a product online, you need images. And not just any images. Have you ever seen posts that offer a great description of an item, but no photos of the item or blurry photos?
What's the first thing you think when you see that? Maybe not everyone, but most people will start to get suspicious. The first thought that pops into your mind is: Do they have something to hide? Are they misleading us about the status of the product?
Once this idea appears, it takes root like a weed and is almost impossible to forget. The sale is practically dead at that point, no matter how much effort the seller puts into describing the product or offering an unbeatable price.
Why are images so important?
It’s hard to say that product images are a “secret” to e-commerce success, as their value is well known. But while every seller wants to remove any suspicion from the customer, the psychology of images goes further.
Instant information
Humans are visual by nature, and there is no doubt that our brains can understand visual information much faster than text. The old adage “a picture is worth a thousand words” is based on scientific fact.
A single, real photograph of a product can provide much more relevant information about its quality than several paragraphs of text. Why break your back describing dimensions, colors, shapes, and materials when a single photograph can do the work for you?
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Images provide a natural sense of scale and help customers familiarize themselves with the item before purchasing. They also help illustrate to the customer the ways in which the product can be useful to them, much more quickly than any text.
Capture attention
Few people actually read the pages they visit. Marketing studies show that among the e-commerce giants less than 20% of readers actually read word for word and 80% just skim the highlights.
For many people, a post without relevant images doesn't exist. Images are what grab visitors' attention. If you have great photos of great products, they'll stick around to read the details.
Something to share
Sharing content has become a form of currency. Many shoppers talk about their purchases and share their experiences on social media. And if they happen to share pictures, your brand gains more exposure.
The majority of the population relies on social media interactions to inform their purchasing decisions. This information includes what their friends share, repost and comment on.
Types of product photography
What follows is not a comprehensive guide or ranking of product photography types. However, knowing some of the most popular ones is always helpful for e-commerce professionals.
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The white background is the most common of all types of product photography and there are several reasons for this. The first reason is its ability to create a striking effect where the product appears to be floating above the background.
On many e-commerce platforms, such as Amazon, almost all products are photographed on a white background. This type of product photo often appears in product catalogues as well.
Flat-lay photography
Flat-lay photographs are images taken from directly above, like a bird's-eye view of a set of objects carefully arranged on a background. These types of images are now more popular than ever, especially in food and fashion photography.
Detail or macro photography
This is a type of photography that requires specific camera and lighting settings to get a close-up of part of the object. This allows you to capture just one detail of the entire photographed item, which often has a distinctive element of your brand.
It is also used when you want to show the finishes, materials and textures of products. Detail photography is often used in catalogues or on websites, as a complement and accompaniment to images on a white background or general shots of the product.