Now that we’ve seen what link building is and why it’s important, it’s time to check out its main techniques. Stay tuned!
Guest posting and co-marketing
Guest posting is the creation of content as a guest author for a blog. Here, you can create an article that is relevant to the partner's persona and, in exchange, they authorize you to place one or more links to their pages.
This way, the partner transfers part of the cyprus phone number resource authority to you, and your portal attracts more visitors.
Co-marketing is the marriage between two companies to create rich materials in partnership, such as:
e-books;
webinars;
infographics.
The aim is for both partners to publicize the product developed and the links to their pages.
Data-driven PR
Public Relations or PR ( Public Relations ) come into play in this topic to generate research, studies and data aimed at the general interest of the market and, mainly, the press, in order to transform them into relevant topics.
The Data-driven PR technique is a way of working on a website's authority through data-driven press relations .
How does it work in practice? Data-driven PR brings together press relations and Business Intelligence teams to develop new data.
Linkable assets
What are linkable assets? They are rich or special materials, created with the goal of becoming citations and receiving links organically .
For example, one of the most popular linkable assets on the web is epic content, which is nothing more than a definitive guide on a given topic.
Due to the large amount of data that these contents expose, they are always cited in other materials. In other words, any type of content created with the aim of serving as a source for other materials is a linkable asset.