One way to generate engagement is to respond to comments from your customers and prospects. This creates two-way communication that allows people to interact with your brand.
- Customer service and support
People expect companies to be available on social media. Otherwise, people are unlikely to feel trust and subsequently want to purchase more products or services.
Benefits of obtaining information
- Monitor relevant conversations
Check which conversations you have with your customers allow you to know their perception of your company. This way you can discover weak points in your business and subsequently improve them.
- Learn about your customers
By using all the information about your customers, you can make better decisions in your digital marketing strategy . Most social networks give you an analysis of your audience, which can help you improve the way you communicate: messages, schedules , types of posts, among others.
- Know the feelings around your brand
It is very important to know how people feel about your brand. To find out, check the mentions people make about your brand, whether they are positive or negative. In the latter case, you will have to look at what the problem is and fix it.
- Review the status of the competition
By monitoring your competition, you can identify their weak points and develop a strategy to overcome them in order to gain new customers. To do this, you will need to keep an eye on their publications, new releases, etc.
- Make sure you get the latest news
Subscribing to news outlets that are in your brand's niche will ensure that you are always aware of potential changes in your industry, allowing you to adapt quickly and without any problems.
Benefits of online advertising
- Targeted advertising
Social media advertising is one of the ways you can cambodia mobile phone number list promote and distribute content. Its main advantage is the segmentation you can perform, meaning you can configure demographic information, language, and interests to create a message that better suits people's needs.
- Retargeting
You can advertise to people who have had a lot of contact with your brand. For example, if they have seen x product more than 3 times on your website, it means that there is some interest that you cannot waste. In the case of Facebook, the use of Facebook Pixel allows you to monitor who these users are and re-launch advertising campaigns.
- Low cost advertising
Social media advertising is relatively cheap, as you can run campaigns for as little as $5. Plus, as your ads become more popular, the cost per click decreases, meaning that if you used to get 3 leads for $5, now you can get 6 or 7.