Firstly, the acronym LGPD is the General Data Protection Law , it guarantees the regulation of the way in which companies can collect data about potential customers they wish to prospect.
In other words: now any citizen, holder of personal data, will be able to question private companies or public bodies about how their personal information is processed.
It has already come into effect and can directly impact your outbound process. Therefore, it is essential that you adapt to the new rules.
Are you still lost and don't know what to do?
So come check it out and clear up any doubts you may have about the LGPD!!
Is Outbound Over?
No! The LGPD will not make outbound gambling data australia marketing extinct, you will still be able to make your cold calls and cold emails, but with caution.
In fact, its objective is to promote the protection, in an equal manner and within the country and worldwide, of the personal data of every citizen who is in Brazil.
But after all, what is personal data?
According to the law , if information allows the identification, directly or indirectly, of a living individual, then it is considered personal data: name, ID, CPF, gender, date and place of birth, telephone number, residential address, location via GPS, portrait in a photograph, among others.
What were the changes?
In the past, sales groups were very volume-based, making lots of undirected calls and sending lots of emails that ended up becoming spam.
However, this can no longer happen. Otherwise, your lead may block you and you will lose the opportunity to build a relationship with them. To prevent this from happening, here are two tips:
1- Focus on the customer
Focusing on the consumer means generating value for them all the time. But it’s not just about meeting their most basic needs – the reasons why they probably came to you. It’s about going above and beyond. Offering a solution that’s so good that it exceeds the expectations of the buyer.
2- Be customized in your approach
Leave aside the concept based on numbers, that is, quantity. Adapt your approach to the customer's profile, treating them individually, increasing the chance of loyalty and acquiring new contacts.