For example, let's say your furniture company decides that outdoor furniture is one of its content pillars. You could create a topic cluster whose anchor page is "The Ultimate Guide to Outdoor Furniture." Supporting cluster content can include blogs (or spokes) such as "How to Choose the Right Patio Set" and "Top Materials for Weather-Resistant Outdoor Furniture," all of which link back to pillar pages. The cluster might look like this: Diagram showing outdoor furniture example of content pillars How to create content pillars? Since content pillars relate to searcher intent, it’s important to create content pillars around your audience.
Look at your buyer personas to understand afghanistan number dataset who you need to talk to and what their pain points are. If you don't know your characters, start by researching them! Top-performing content can also help you choose content pillars. See what resonates with your audience. Metrics like click-through rate and engagement can help you create your graphics. You should also focus on performance across channels, don’t just limit it to blogging or social media.
Use GA4 to view your top digital marketing channels and measure performance. Paid search or email can provide insights you may not be aware of. as your content anchor. If you already have a top-performing blog on a pillar topic, update it to reflect new developments or include new links. Conduct a content audit to see what is already there. Keyword research is crucial for content marketing.