Analytics is the backbone of any successful website strategy. Without enough information about your audience's preferences, your efforts to increase traffic to your website may not yield the desired results.
Consider surveying your audience. Ask them what type of content they prefer, so you know how to provide them with what they want.
Once you understand what works, you can replicate these successes by creating similar content or updating existing content to make it relevant.
You can also like:
Content Upgrade: A-Z Guide to Double Your Blog Leads
8 Proven Content Promotion Formulas To Dramatically Increase Web Traffic
- Reviews and testimonials
When potential customers see positive feedback from others, it helps build trust and credibility. Positive feedback from others can have a significant impact on potential customers' purchasing decisions.
So, consider leveraging social proof through reviews and testimonials. Encourage satisfied customers to share their experiences.
Here's how you can achieve this result:
Send a follow-up email with a review request
Offer incentives such as discounts and loyalty points in exchange for a review
Simplify the review process by making it straightforward
Once you have collected your reviews and testimonials, display them strategically on your website to maximize your impact. Here is how Casper displayed their reviews.
Reviews and testimonials
Image via Casper
- Video Marketing
to YouTube. In fact, it shouldn't stay there.
If you click the "Share" button on a YouTube video, you can click the "Embed" tab and then use the code to post the video to LinkedIn and Facebook. This way, more people will see your video.
Don't forget to include a link to your website.
Embedding a video in a blog post or whatsapp number list landing page is another great idea. This can increase visitors’ time on your site and positively impact your SEO rankings.
See how Coca-Cola embedded a video into their landing page in the image below:
Video Marketing
Image via Coca-Cola
You can also like:
6 Tips to Keep Your Viral Video On Brand
5 Ecommerce Trends to Grow Your Website Revenue in 2024
- User Experience (UX)
Another effective strategy to increase traffic to your website is to improve the user experience (UX).