Blog Podcast Free Website Grader Email Marketing Checklist Inbound Marketing Checklist Social Media Brands Podcasts Webinars Blog Knowledge Center Terms and Conditions Login English --- Topics Customer Partners About Us Resources Is your website ready to go global? Multilingual Marketing Checklist Share on Share on Share on Share on Share Date Published: year month day When KFC was launched in China, its "-'" slogan was mistranslated as "eat your fingers off".
Businesses can now connect
oops! For your business to grow, it is crucial to avoid such disasters. businesses avoid these missteps, reach diverse audiences, and build a strong global brand. However, to be successful, your website must be a welcoming space for customers in all languages.
Speakers make up only one
This blog post explores the basic steps to make list to data your website truly multilingual, from content translation and cultural adaptation to and technical considerations. Is your website ready for global customers? Multilingual Marketing Checklist Want to learn more about how to use web design to grow your business? Importance of Multilingual Marketing The Internet has turned the world into a global village.
Diversity means missing out
Regardless of size, businesses can now connect with potential customers on every continent. This interconnectedness presents tremendous opportunities, but also a daunting challenge: how to communicate effectively with diverse, multilingual audiences.
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Consider this: English speakers make up only a small percentage of Internet users. In 2016, only .% of online users spoke English. This means a staggering majority of people communicate in other languages, from Spanish and Mandarin to Arabic and Hindi.
Is your website a global hub?
Ignoring this linguistic diversity means missing out on a vast market and potential revenue. Multilingual marketing bridges this communication gap. By providing content and experiences that are specific to different languages and cultures, businesses can: Build trust